Advertorial / Feature Story

Advertorial / Feature Story

Full page of copy written in an article style to promote the client’s products or services. Does not include cost of placement in publication.

What is a Feature Story?

A feature story is not meant to report the latest news, but rather an in-depth look at a subject.
Feature articles range from the news feature that provides sidebar background to a current event hard news story, to a relatively timeless story that has natural human interest.
Features generally are longer than hard-news articles because feature penetrates deeper into its subject, expanding on the details rather than trying to concentrate on a few important key points.

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