What is Media Buying and why is it important?
Media buying is a crucial part of marketing and advertsing. It’s associated with acquiring media space and timeslots so that the advertisements placed in them can be viewed by the maximum number of targeted customers or audiences. This is a vital component of a successful marketing campaign. To acheive the desired KPIs (key performance indicators), the ad must be delievered properly.
A traditional media buying agency can obtain “paid” media space for a client in radio, newspapers, magazines and other print mediums, as well as digital cable and primetime TV slots. Digital media buyers can help in promoting online banner ads and social media ads on sites such as Facebook and LinkedIn.
While it’s not necessary to purchase a large amount of airtime or media space to have a successful marketing campaign, it is extremely important to know which timeslots of the day would fetch maximum exposure and reach the audience you are trying to target.